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Diesel goes Lost

I don’t know whether you are a Levi’s or Diesel or Lee or G-Star or whatever jeans brand fan. Or maybe you just choose the pair of jeans that fits you best and you don’t give a damn about the brand...

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Generation Health?

BBDO conducted an extensive quantitative European study to answer some health related questions. The research took place in 13 European countries (UK, Belgium, Denmark, Spain, France, Germany, Poland,...

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GenY in US is texting like crazy

Young adults are far and away the most active users of text messaging. 31% of text message users prefer texting to voice calls, and young adults stand out in their use of text messaging. According to...

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The effect of reality tv on girls

The American GirlScouts deliver quite a lot interesting research on youth. Last week they presented a report on the influence reality tv can have on girls. For me they are, in fact, talking about...

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Generation X is balanced and happy

At HowCoolbrandsStayHot, we often write about the characteristics of GenY, publish stories about branding and dive into the DNA of the most promising and influential generation of the digital age,...

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PEW: US GenY and it’s social issues attitude

According to new Pew Research Center polling (pdf, find the full paper below) and analysis GenY is more likely than older generations to support clean energy and environmental protection and to believe...

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An in depth look at the US digital Consumer [Infographic]

Allthough we are trying to avoid misconceptions about the names we give to differing generations (Generation Y, Millennials, Generation X, Boomers, Generation Z) this is a free world and it’s...

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Youth in Malaysia (1): No premarital sex, drugs and drinking unacceptable

In the quarterly Youth Insights Survey for Q4 2011 by YUBERACTIVE, they’ve asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their...

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8 things Gen Y’ers will NOT buy: Here’s WhY

Consumer tastes are changing at a greater pace than ever before and the youngest generation(s), are showing the most dramatic shifts of all. Generation Y (those born between 1980 and 1999), is one of...

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